Best Agency SEO Software to Boost Website Performance in 2025

Pitchbox is an all-in-one solution that streamlines and automates the influencer outreach and content marketing process. It helps you connect with influencers and bloggers, providing substantial link-building opportunities. On top of that, it crawls all the linked pages of a website efficiently and finds issues, such as duplicate content and broken links. When it comes to SEO and digital marketing solutions, Serpstat is a one-stop shop.

seo tools

Discover duplicate content, broken links, and page authority, and get both an XML sitemap and a detailed report of key site information with Siteliner. This tool will provide you with an audit of your technical SEO, content, and website’s popularity. A suite of tools to make it easier to create content, including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.

seo tools

Forbes considered whether the fees charged for the tools were in line with the value offered. If you pull data often and want access to one of the biggest link databases in the industry, Moz Pro may be a better choice for your SEO tool suite. From solo entrepreneurs to enterprises, Google Analytics is a necessary tool for measuring your SEO performance when it comes to traffic and user behavior on your sites.

You can monitor the performance of your site online and optimize your SEO using a variety of SEO tools. Tools like Google Search Console or Google Analytics may already be familiar to you. Additionally, the Google Analytics tool enables you to monitor and summarize site traffic.

  • They include our own collection of free SEO tools, as well as a few select third-party tools that we trust.
  • The tool would be really handy for multi-location businesses, as it allows you to get data for each city you have a presence in.
  • First on our list of SEO management tools is the WebFX SEO Checker.
  • A suite of tools to make it easier to create content, including a plagiarism checker, article rewriter, grammar check, word counter, spell checker, paraphrasing tool, and more.
  • So you can ensure your local business is listed on top directories.

The service also doesn’t integrate with other digital marketing tools, which could be problematic for users who need such integrations. Ahrefs boasts the largest backlink index of top SEO SEO Anomaly tools, with over 295 billion indexed pages and more than 16 trillion backlinks. Semrush also offers Traffic Analytics, which helps identify your competitors’ main sources of web traffic, such as the top referring sites.

Our Verdict — Best For Small Businesses

There are endless paid software suites that offer robust tools to meet most SEO needs—from keyword research to backlink analysis—in much greater depth. But the tools above can prove pretty useful for the price (free!). Though you’ll need a paid account to access most of them, Semrush offers a handful of free SEO tools to help you monitor and improve your site’s search performance. Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are. With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions.

seo tools

WordStream’s Free Keyword Tool for unlimited keyword research

seo tools

You can find keywords on the page you’re viewing, highlight and differentiate links, and compare the link metrics of different sites in SERPs. MozBar is a free SEO toolbar that works with the Chrome browser. It calls itself the industry’s leading SEO toolbar, with over 1 million installs. It provides easy access to advanced metrics on webpages and SERPs. Discover if a given URL has any broken links and discover the metrics of those links, including both search and social data with the Link Miner extension.

Effective SEO doesn’t require expensive enterprise platforms. The affordable tools in this guide provide excellent value while delivering the features most small businesses actually need. By choosing tools that match your specific requirements, you can build a cost-effective SEO system that drives real results.

Adam Enfroy Ventures LLC is an education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We believe, with education, individuals can be better prepared to make investment decisions, but we do not guarantee success in our training.

Among other best SEO tools for agency, BrightLocal stands out as the specialist focused exclusively on local search. While general SEO platforms might offer some local features as an afterthought, BrightLocal has built its entire ecosystem around helping businesses appear in local search results. Additional costs apply for white-label tools ($40/month), extra rank queries, and additional scans. It includes 3 users, 25 tracked sites, and unlimited reports (including branded reports). Semrush is a powerhouse for agencies tackling serious search marketing. It’s not cheap, but the ridiculous depth of keyword data and technical auditing more than pays for itself when you’re managing complex SEO projects across different industries.

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