Optimising your content is essentially about making it more relevant to your target query. Once you’ve set up ShortPixel to implement WebP/AVIF, ensure it’s displaying correctly on your site. Use this free, mobile-friendly testing tool from SE Ranking to check your site.
Use H1-H6 Header Tags
You can double check if you have your schema set up correctly for rich results using the Schema Markup Validator. But using certain types of schema markup can lead to you getting rich snippets. Specifically, I pointed out that you want your descriptions to be super compelling.
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In a click, you can get your ranking underway by telling them to read and index your site. It’s believed that Google looks at user signals (dwell time, time on page, etc.) to influence rankings. So if your content is complicated and difficult to understand, your visitors will be heading straight for the back button. Quality matters where the written piece of an article should satisfy expertise, authoritativeness, and trustworthiness. By integrating a responsive design, you’ll make it easy to improve your site’s ranking in the search results.
How to Fix Duplicate Product Tag Pages
- You’ll boost your website’s ranking in the search results and improve your website traffic.
- Your keyword doesn’t necessarily have to be at the very beginning of your title.
- This includes evaluating your site’s content, structure, and current SEO performance, focusing on aspects like page load speed, content quality, and user engagement metrics.
- Alternatively, if you definitely won’t be selling the product again, consider redirecting customers to products that are in stock.
- Like title tags and meta descriptions that are too long, too-long URLs will also be cut off with an ellipsis.
- Where possible, your target keyword should be present across the following elements of your page.
The goal of your homepage is to explain what your entire website is about, and thus you’ll need a few keywords to do that. Another exception is overview pages like services and product pages, which outline what all of your products and services may be. Think of your target keyword as the designated topic for a particular page. If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing.
Technical SEO affects everything from site load times to your mobile version. Ranking in the legal industry can be difficult as it’s one of the most competitive markets. At Stellar SEO, we have perfected the law firm SEO strategy and can confidently help you boost your rankings. We work with personal injury lawyers as well as many other SEO Anomaly fields of practice and understand the intricacies of creating expert-level legal content that ranks and informs. If you do not currently have a blog post strategy & keywords defined, we offer an option to create that as well.
