Focus on keyword placement within titles, headings, and throughout your text to enhance your searchability. Search Engine Results Pages (SERPs) have evolved, featuring not only organic listings but also various SERP features such as featured snippets, local packs, and related questions. These features provide additional avenues SEO Anomaly for visibility beyond traditional rankings.
If multiple competitors are using a category you haven’t added, it may be worth including to expand the pool of people seeing your business online. If you’re still not certain, try looking at your competitors and the categories they’re using. Using a Chrome Extension like GMB Everywhere allows you to see the categories they’re using on their business profile. The higher your business ranks, the more likely customers are to find and choose you.
#7 – Keyword Domains Matter
This signals to Google that your content is trusted, which helps improve search result rankings. SEO ranking factors are important to provide users with the most helpful and relevant information for a search query. These best practices include compressing images (which improves page experience) and adding image alt text (which helps search engines and users understand the visual). SEO marketing for small businesses can be daunting, but it’s also one of the most effective ways to grow.
How do YOU improve satisfaction?
Now, search engines place a premium on content that can engage in a meaningful dialogue with the user, answering both explicit and implicit questions. It’s about anticipating the questions that might not be directly asked but are implied and providing answers that are both relevant and enriching. A well-crafted, in-depth article when covers a topic from multiple angles, tells the search engines that your site is a valuable resource.
Along with site architecture, your site’s security is now a key Google ranking factor. One of the biggest requirements is to ensure your site is using HTTPS protocol, as this encrypts the data between your website and a user’s browser. Among the hundreds of Google ranking factors, page speeds are another top priority. In May 2021, Google made website loading speed part of its Core Web Vitals. To further ensure your content meets ranking criteria, try using a tool like SEOBoost’s content optimization feature.
- For example, if you click from the first results — and quickly bounces back to the search results — that’s a strong sign that the result didn’t make you happy.
- Your position in web results is also a factor, so search engine optimization (SEO) best practices apply.
- These vitals are part of Google’s ongoing effort to ensure web pages provide the best user experience, particularly in loading performance, interactivity, and visual stability.
- It’s better to take your time building genuine connections that lead to backlinks.
- For example, when I search for the term ‘sustainable phone case’, these results are shown by Google.
Backlinks Loss
If your website URL begins with HTTP, not HTTPS, your site is not secure, and you should add an SSL certificate. No one wants their email inbox filled with spam, which is why spam filters are so helpful. Search faces a similar challenge, because the internet includes huge amounts of spam that, if not dealt with, would prevent us from showing the most helpful and relevant results. We employ a range of spam detection systems, including SpamBrain, to deal with content and behaviors that violate our spam policies.